The idea of engagement, which generally describes strategic online communications efforts and their intended results, has become omnipresent in the marketing industry in recent years. For some brands, cultivating good engagement is becoming as important as the actual products and services they sell.
But engagement has been a term of note for some time now, begging the question: What’s new? In this edition of our Digital Trends Report, we take a look at the 2016 state of engagement, including current best practices, the latest opportunities and obstacles, and where engagement is headed this year and beyond.
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Digital Marketing, Plus Points, Trends Reports