Our lobby was already bustling with clients, industry leaders and friends by 8:30 this morning. The occasion? Our first-ever Delucchi Breakfast Club: an educational get-together where our own marketing experts share their industry know-how…over donuts, of course.
Today’s topic was the state of content (although favorite CW dramas were also discussed). As our own Patty and Jonathan explained, content is king — content marketing will be a $300 billion industry by 2019, so it’s smart to pay attention. Their key advice for navigating the world of content: Know your audience, use your data, look at what the competition is doing and always have a goal. At the end of the day, it’s a complicated process, and there’s always more to learn.
Huge thank you you to everyone who joined us in making our inaugural Breakfast Club happen. We hope to see you all again next time!