If you didn’t already know, today is International Women’s Day, a day to celebrate women of all backgrounds for what they contribute to our society both locally and globally. As noted by the Delucchi Plus Instagram today, women are brave, driven, resilient, strong, fearless – women are EVERYTHING! The list goes on.
In light of this special day, and as a woman, I thought we might take a look at six fearless ladies who have created revolutionary brands, unstoppable marketing campaigns, and a new standard for leadership in business and advertising.
Though these six women might have come in contact with push-back from such a competitive industry, they persisted. They have created revolutionary ways of doing business, have pushed societal advertising norms, and become icons for the marketer and entrepeneur alike. Take a look to see what these women have done to change the way we approach marketing and business.
Gabrielle “CoCo” Chanel
Having come from nearly nothing, Chanel revolutionized fashion forever when she started a women’s fashion line loosely based off of men’s sportswear. Chanel created a fashion brand that took the post-World War I fashion industry by storm, and continues to remain a luxury brand around the world. As a classic boss-lady business, Chanel lives on through the brand’s classic handbags, women’s apparel and even fragrance.
As the CMO of State Farm, El had over 25 years of agency experience before she became the VP of Marketing at one of the nation’s largest auto insurance companies. Under El, State Fram conducted some rebranding with their new tagline “Get To A Better State” and changed their corporate logo for the first time in over 50 years.
The founder of Caroline Jones Advertising, Jones has been revered as one of the most successful African-American women in the industry. She was the first black woman Creative Director at J. Walter Thompson, launched several specialty shops and worked with an impressive portfolio of clients including McDonald’s, American Express and KFC. Jones’ memory continues to serve as a role model for women, African Americans and anyone with ambition who strives to make an impact in the advertising industry.
Having worked for two major consumer companies, Lagnado now serves as the VP of Barcardi after leaving her position at Unilever. While under her supervision at Unilever, Dove broke advertising barriers in 2004 with the launch of their “Real Beauty” campaign that changed the way women saw themselves in cosmetic advertising.
As the Chief Operating Officer at Telemundo Media, Hernandez is launching the rebranding of this iconic Hispanic media network. In her role as Chief Operating Officer, Hernandez hopes to close the gap between Hispanic and general markets, in addition to creating projects that might offer more insight as to how Hispanic media is consumed.
Roddick not only established a wildly successful brand, but she also changed the way companies with green initiatives operate. As an environmental activist, Roddick originally started her line of beauty products as a way to make ends meet. The Body Shop, which now has over 2,500 stores around the world, paved the way for companies to do business in a way that cares for both their consumers and the environment.
Without these industry leaders, advertising and business operations might have looked very different. Today, we celebrate everything female leaders (in business and beyond) have accomplished to change the way we see business, advertising, and the world.
Women are a lot of things, but they are not something to be underestimated.
“In the future, there will be no female leaders. There will just be leaders.” – Sheryl Sandberg