June 23, 2016

Making a PR PRO | WWPR Emerging Leaders

The Desk of a PR Pro

Each year, Washington Women in Public Relations (WWPR) hosts their annual Emerging Leaders Awards (ELA). The Emerging Leaders Awards are a special accolade for young women active within the communications field who have made a significant impact on the industry. This year, one of our very own, Brittanie Clement, was one of the esteemed finalists!

For the awards, WWPR focused on the theme “Making A PR Pro.” As Case Foundation’s Senior Director of Communications, Jade Floyd, explained her five tips to surviving and thriving in the public relations field, I began to come up with my own list for my fellow budding PR Professionals. Here’s what I’ve got:

Get Involved: We are all busy. From work, to working out, to going out, to finding time to relax, the idea of getting involved with yet another commitment can seem a little daunting, but getting involved early and often is one way to set yourself up for success in the world of Public Relations. Organizations like Washington Women in Public Relations are a great way to meet people in your field and learn more about the industry. And one surefire way to further your professional development is to join a professional society!

Get Up To Date: The field of public relations is changing, seemingly, by the second. Always do your homework and make sure you are affording yourself (and your client) every opportunity available. Dive into your client’s field and become well versed in their discipline and become a subject matter expert. Add your email to forums and weekly roundups to learn about the latest apps and tools in the communications world. At Delucchi Plus, we have a serious crush on Coverage Book, a new PR tool that makes reporting a treat.

Get a Mentor: Not everyone is lucky enough to find a mentor in a manager but not everyone is lucky enough to have Brittanie Clement as reliable resource (and partner in crime). As a budding PR pro, I have learned so much more from my manager, Brittanie, than any textbook or AP style guide. It is important to find a mentor that will not only give you constructive feedback, but also will help you move forward in your career and push you to your full potential.