Ali Kehoe

Senior Brand Strategist

As a senior brand strategist, Ali articulates the strategy behind brands and crafts high-level creative initiatives. Shedding some light on the behind-the-scenes magic of branding, she says: “There’s a lot of qualitative, nuanced analysis that goes into choosing a specific color palette, tone, all the way down to what type of animal a brand’s mascot should be,” she explains. “Successful brands resonate for a reason – it’s not just blindly tapping into the zeitgeist.”

In her free time, Ali travels home to Minnesota to see her nieces, reads British crime novels, and takes the pursuit of happiness very seriously. “I am a hedonist and I refuse to feel guilt for any of my pleasures,” she declares, “Some might view my Vanderpump Rules addiction with disdain, but Shakespeare’s plays were considered ‘low art’ in their time, too.” That’s a philosophy we can get behind!

Why Nailing A Brand’s Tone Is So Difficult

August 31, 2015 | Ali Kehoe

In branding and marketing, the tone of voice is what makes a company’s product or services sound human. Especially for consumer brands, it’s critical in capturing audiences and instilling a sense of familiarity and trust. Brand tone can be ... Read More

How New Food Products Are Getting People To Take A Chance

August 31, 2015 | Ali Kehoe

On behalf of our client The Maple Guild, we attended the Winter Fancy Food Show in San Francisco a couple of weeks ago, and were lucky enough to roam the booths of everything from hot honey to pistachio butter, ... Read More

Move Over, Millennials: Prepare for Gen Z!

August 31, 2015 | Ali Kehoe

How to market to millennials, how to manage millennials – the internet hosts article after article about this generation, so much so that there’s an insidious conflation of “millennial” and “young person.” In fact, millennials are defined as anyone ... Read More

Watch This Veteran Receive the Giveaway of a Lifetime

August 31, 2015 | Ali Kehoe

The past Veterans Day was an extra special one — Delucchi Plus client, Miller & Smith, partnered with nonprofit organization Operation FINALLY HOME to give back to one of our nation’s veterans in a huge way. At last Friday’s Wizards ... Read More

Delucchi University Recap: Tricky Terminology

August 31, 2015 | Ali Kehoe

This week at Delucchi University, our ongoing internal education program, we ironed out some commonly misused workplace terminology! Delucchi Plus’s resident wordsmiths and copywriters helped us sift through common confusions, like ”flesh out vs. flush out,” and “precedence vs. precedent,” ... Read More

“Top Chef” Contestants Bolster D.C.’s Restaurant Pedigree

August 31, 2015 | Ali Kehoe

(Photo: Chef Marjorie Meek-Bradley Prepares Her Dish, by flickr user DC Central Kitchen via Attribution 2.0 License)

This season on Bravo’s hit, ‘Top Chef’, boasts three chefs from the D.C. area — more represented than any other city! This perfectly ... Read More