Door County WI Visitor Bureau


In order to secure more visitors at high returns on investment, Door County Wisconsin created a county-wide bed tax to fund digital marketing programs that produced measurable results. Our team was engaged to develop and deliver a custom solution to drive measurable visitors. Throughout our years of partnership, we have provided services including lead generation, email management, search engine optimization, paid search and contextual display advertising as well as in-depth Google Analytics support.


Organic traffic has improved by 85% and we’ve delivered 41 thousand incremental visitors and 150 thousand paid room nights — all at a cost of $11.61 per incremental visitor party with incremental visitor spending ROI of 76 to 1.