Pathwork Diagnostics

Offering a 99% accurate tissue of origin test, this molecular diagnostics firm came to Delucchi Plus for brand positioning, message strategy, website, corporate communications materials, and PR and social media campaigns. The goal: to reach patients online earlier in the cancer diagnosis stages and become the most requested test of its type among consumers and the preferred test in the medical community.


Within the first six months of launching the brand, online test sales increased by more than 150% and, on average, our team drove 250% more traffic to the Pathwork Diagnostics website.