Creating content for, remaining relevant to and starting a conversation with your target audience can be tricky, and it comes with many considerations! We’ve got you covered with best practices, insights, case studies — and more! — to act as your guide to engagement for social media marketing services.
Social media is a vital, powerful communication tool, arguably the most effective when it comes to generating brand awareness and driving results. I’ve blogged about the importance of keeping a distinct brand voice, but there is another secret weapon of universal importance when it comes to a strong social media strategy: highlighting the employees.
The employees behind a brand are the driving force to its success and, when featured on social, they offer a refreshingly “real” outlook. Commercials have been utilizing this method brilliantly. For example, one marketing effort by Johnsonville let actual employees create a storyline for their commercials. The result? Hilarious perfection. Another example is Honey Bunches of Oats. They featured factory employees working their magic, showcasing their final product with pride and excitement.
So, how can this concept be translated to social? Here are a few points of inspiration:
Start a Conversation: The best way to sell a product is to create stories surrounding that product or experience. When you add employees into the mix, you’ve got a winning combination. To celebrate their 30th anniversary, Harpoon created a “We Are Beer Drinkers” series, sitting real employees down with a beer to say hi and talk about funny moments that happened as a beer drinker. They then asked users to share theirs beer stories using the hashtag #wearebeerdrinkers. Cheers to a great campaign idea!
Help Out: Let your employees give advice directly through social media. Fun footage, hi-res imagery and friendly tips make for a fantastic trio. For example, the JW Marriot in D.C. (#client) featured two of their associates in one video to provide their top D.C. travel destination recommendations. Next stop, the Big Bus!
Provide How-To’s: Have your employees show the world the tricks of their trade directly in a live video! Sephora does a nice job at this in having their internal makeup and beauty experts create a look on-demand surrounding seasonal topics, explaining the process and teaching fans throughout. Way to give your fans a fresh perspective on beauty!
In closing, employees rock and can bring lots of value, so use them! From a simple “hello” post showing fans who they can expect to meet on-site, to an all-encompassing video tutorial – the sky is the limit!
Posted By
Categories
Uncategorized