Every once in a while I have the pleasure of learning from a brand that truly “gets it”; one that responds to and caters to consumers while deftly retaining control of its core story and directing future growth. At Wednesday night’s American Marketing Association DC Chapter event, “Marketing in 2014 and Beyond,” The Ritz-Carlton’s Clayton Ruebensaal waxed prophetic about trends in marketing while still staying true to The Ritz-Carlton’s core values.
Here are just a few of his words of wisdom:
Clayton, let us just say we share your vision (and thanks for the compliment on Drew’s fancy frames —pun definitely intended). At Delucchi Plus, we’re always on the hunt for that core brand story, helping clients uncover that key narrative that truly sets them apart, then bringing that story to life through engaging pieces of content distributed across the appropriate channels.
Allow me to close with a six word wow of my own, inspired by our fearless leader, Chris Delucchi:
Time to live at The Ritz?