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branding Archives - Delucchi Plus

Consumerism With A Twist: Israeli Designer Explores Limits Of Branding

Israel-based designer Peddy Mergui is the artist behind the creative vision of Wheat is Wheat is Wheat.  In this exhibit he takes world-renowned luxury brands, such as Tiffany, Apple and Versace, and applies their branding to everyday items you would … Read More

Oregon Leads the Business of College Football Branding

College football has become big business with athletic companies shelling out millions to outfit schools in their flashiest new gear. No school exemplifies this than more than the University of Oregon. Effectively known as Nike University. Nike’s founder, Phil … Read More

New Year, Better Branding: 5 Tips for Strengthening Your Brand

(Photo credit: “Happy New Year,” by flickr user Amodiovalerio Verde, via the Attribution License 2.0)

A new year means a clean slate. What better way to jump into 2015 then strengthening your brand across all channels? Whether it’s … Read More

The 50% Rule: Patagonia’s Content Adventure

Patagonia is not a clothing brand.

Last year I bought a nice winter jacket from Patagonia. Now I get a catalog in the mail (yes, print!) every month. Some people collect National Geographic. I collect Patagonia catalogs. These colorful 68-page … Read More