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Nike Archives - Delucchi Plus

Oregon Leads the Business of College Football Branding

College football has become big business with athletic companies shelling out millions to outfit schools in their flashiest new gear. No school exemplifies this than more than the University of Oregon. Effectively known as Nike University. Nike’s founder, Phil … Read More

The Risky Business of Celebrity Endorsements

Using a celebrity to market brands can and has taken them to a whole new levels. Nike’s decision to snap up Michael Jordan very early on in his career to endorse their shoes has resulted in the Jordan brand … Read More