Warby Parker Archives - Delucchi Plus

Warby Parker April Fool’s: Introducing Warby Barker

Here at Delucchi Plus we’re big fans of Warby Parker, including naming them a Brand Voice All Star back in January. Not surprisingly, they’ve done it again and just unveiled the perfect product line extension that the market was … Read More

Brand Voice All-Star: Warby Parker

Warby Parker has been making waves since it splashed on the scene in 2010 with a refreshing business model: bring glasses design in-house and sell directly to consumers, and in doing so, slash costs. Add a philanthropic program that … Read More

The Ritz-Carlton: A Love Letter

Every once in a while I have the pleasure of learning from a brand that truly “gets it”; one that responds to and caters to consumers while deftly retaining control of its core story and directing future growth. At … Read More