TripAdvisor just released its 2016 Travel Trends TripBarometer report and it’s chock full of interesting travel marketing information. The report, a measurement among customers and business owners to assess behaviors and needs of global travelers, provides insight into how travelers make decisions when planning a trip. This year’s study pays special attention to the differences in travel behaviors between three generations — Millennials, Generation X and Baby Boomers — of which there were many.
While much of the report reaffirms trends that we have been seeing over the past couple of years (newsflash: most travel planning and booking happens online), some of the differences in behavior and priorities between generations are great takeaways for marketing to these individual audiences.
Here are some highlights from the report:
Read the full report here, or check out TripAdvisor’s 6 Key Travel Trends based on this report, and be sure to keep this new data in mind when setting your travel marketing strategy for 2016!