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April 22, 2016

What We Learned at Philadelphia’s DigMe Summit

DigMe Summit

Last week, our digital marketing gurus Greer and Jonathan took off to Philadelphia for the 2016 Digital Media Travel (DigMe) Summit. This all-day conference was split into a Facebook workshop and a general session that both focused on travel and tourism. We’re constantly learning about these topics at Delucchi Plus, so it’s helpful to gain outside perspectives. From analytics to virtual reality, Greer and Jonathan returned with a wealth of wisdom! Here are some of their takeaways:

Video, Video, Video – The general consensus at the Summit: If you’re not using video, you’re doing it wrong. Video content drives ample traffic and engagement, plus it’s entertaining! It really is a no-brainer.

Snackable Content – Compelling content doesn’t always require a huge studio budget. “Snackable” content is easier to create and engage with, and it can hold the audiences’ attention. Short videos on Instagram, Vine and Snapchat are perfect examples of this. In a time of decreasing attention spans, bite-sized media is becoming a valuable tool.

Content Syndication – There was an emphasis on leveraging data and different ad technologies to create targeted campaigns. It’s not enough to create great content — you have to get it out into the world! The best way to get engagement is to share the right content with the right audience at the right time.

Repurposing – Sometimes it makes sense to craft different types of content from a single source. If something really works, why not try repurposing it from a different angle? This is especially effective with “evergreen” content, which is continually relevant past its publication.

Virtual Reality – With massively high engagement rates and low production value, VR is having its moment in the sun. Travel brands are using virtual reality to “take” you to destinations before you go. When it comes to picking a vacation spot, nothing beats feeling like you’re actually there beforehand.

User-Generated Content – This is a great tool for travel and tourism brands. User-generated content raises brand awareness, makes you more trusted by target audiences and can be leveraged in a way that’s still relevant for a larger audience.

Collaboration – New ideas aren’t limited to the creative department — ask around for input! Someone you’d least expect could be sitting on a gold mine.