Hunger Games Franchise Immerses Audience In Clever Campaign

Months before the November premiere of “The Hunger Games: Mockingjay Part 1,” marketers are engaging fans with some chilling fictional PSAs from the oppressive regime of the Hunger Games universe, called The Capitol. In the midst of a rebellion against The Capitol, President Snow addresses citizens of Panem in a public service announcement that resembles political, propaganda advertisements.

President Snow’s idea of “One Panem” can also be seen through the social media campaign of #OnePanem on The Capitol’s Twitter account. Fans of the series can show their support of #OnePanem or send a rebellious tweet against President’s Snow desperate attempt to grab reins on the chaos that broke out across the nation after the 75^th Hunger Games. The Capitol also released propaganda posters honoring unsung “heroes” from each district, reminding fans how important everyone’s contributions are to Panem.

As Adweek points out in a recent article, there are fewer movies and television shows that “are expanding their worlds with imaginary campaigns that give a wink to loyal fans.” This clever marketing effort delivers the eerie chill of the Hunger Games villain’s propaganda campaign, ramping up excitement for the November release date.