Adidas is all in. Are You?

Are you all in for your brand? The Adidas “All In” campaign is set to break down barriers and motivate you to break your own. This campaign shows the “down and dirty” side of training and preparing to reach the ultimate goal:  the crowd screaming and the glory of success. Adidas goes further than advertising sports; they drive deep into the personal pitfalls and triumphs of famous athletes, musicians and fashion icons.

This campaign is all about passion and determination. As the Adidas blog describes it:

“the creative concept behind the campaign is for the love of the game; no matter the game, we put all our heart into it. This is exactly what our brand anthem tells.”

What is your game? No matter what it is, you yourself are your own brand. What does your brand anthem say about you? Do you motivate others by living through your brand? This is how Adidas lives their brand truth. By showing revered sports figures, the elite of the elite, Adidas appeals to the everyman, the average person who can achieve greatness simply by buying their products. Ready to see something amazing?! Watch this video.

Keys to the Adidas Brand Anthem

1. It gets you pumped — the music, the intensity, the celebrities!? It shows the gritty side to reaching your goals. Get pumped!
2. It has versatility — There is something for everyone. Sports, music, fashion. Love of the game, drive to reach your goals, the person you look up to doing what they love.
3.  It has mass appeal — Leaves the interpretation up to the viewer. What motivates you?