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March 25, 2014

What Amazon Teaches Us About Customer Service

Jeff-Bezos-645x250

My name is Shay and I’m an Amazon addict.

Amazon Prime offers unlimited free two-day shipping to members on any items Amazon sells directly. After nine years, Amazon has decided to raise the price of its Prime service from $79 to $99. And, I’m ok with that. Barely gave it a second thought. You are worth more than $70 billion and you want to be worth more? #ownit.

Why do I feel this way? Because Amazon meets my expectations and they make my needs convenient; all through inspiring, smart, customer service goals. But, it’s not forced. It’s genuine. For that, I am a fan. Plus, they move fast and get me what I need in the blink of an eye. #instantgratification #yesplease

Life is chaotic – working, parenting, dating, hating, whatever your pleasure. We’re busy. But sometimes it’s just about keeping it simple. Amazon is obsessed with making its customers happy. That, I understand, being in the service industry myself. Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Here, Jeff Bezos shares seven customer service lessons:

1.  Don’t Just Listen to Your Customers, Understand Them

2.  Serve the Needs of the Customer

3.  The Empty Chair: The Most Important Person in the Room

I love this! Even during the fledgling days of Amazon, Bezos worked hard to establish the philosophy of a company that obsesses over their customers from top to bottom. An overwhelming figure that used to always set the tone of his meetings was “the empty chair.” Early on, Bezos brought an empty chair into meetings and informed his top executives that they should consider that seat occupied by their customer, “the most important person in the room.” Throughout these meetings, a different weight was held on all decisions as the invisible but clear presence of the customer was always accounted for.

4.  Never Settle for 99%

5.  Respect Today’s Customer

6.  Strive to Create a Customer-Centric Company

7.  Don’t Be Afraid to Apologize

From one customer service centric individual to another; I high-five you Jeff. And, thank you for supporting my positive addiction.