On a brisk morning in early May, Nike brought together three mega athletes, Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese on a private track in Monza, Italy, with the goal of setting a world record and breaking the physiologically … Read More
Whether you’re a consummate relationship builder or a bonafide PR powerhouse, you understand the pains of crafting the perfect pitch, cherry-picking your topical media targets, dayparting your press release to the minute #likeaboss and then only to hear….nothing.
Nada.
Whether it’s a big Silicon Valley mainstay or the mom on Main Street who reinvented the way we clean our homes, the formula for a successful startup is largely the same; find a problem category and fix it. But … Read More
We’re two weeks into 2017 with new goals, new strategies and hopefully a couple resolutions still intact. According to Entrepreneur, the new year is when most businesses set time aside for assessment, goal setting and strategic planning. “When it comes … Read More