A new standard was recently born for loyalty rewards programs when for a time, Mike’s Hard Lemonade became Paul’s Hard Lemonade. The Illinois man certainly had no idea when he clicked on the “Like” button that he … Read More
Kanye West and Kim Kardashian are very divisive figures in today’s culture. People love to hate them and hate to love them all at the same time, but none of this has held them back from reaching brand status. … Read More
Using a celebrity to market brands can and has taken them to a whole new levels. Nike’s decision to snap up Michael Jordan very early on in his career to endorse their shoes has resulted in the Jordan brand … Read More
You may have seen the #100HappyDays hashtag, which has been all over social media lately. The “assignment” includes posting photos of something that bring you happiness every day for a full 100 days on Twitter, Instagram, and … Read More