When my husband and I met, we realized we had a lot in common, including New Jersey roots. Early on, I caught him singing @thefoodemporium jingle “someone made a store just for me.” (Enjoy: food emporium 1988.) We laughed and sang the entire jingle from start to finish together. Since then, we quiz each other on jingles and know (embarrassingly) way too many. You likely know many too: “Like a good neighbor, State Farm is there”; “Rice-A-Roni, the San Francisco treat”; and in the DC-Metro area, “800-588-2300-Empiiiire-today!”
In advertising we’re always trying to come up with the best brand enhancements, brand introductions, ideas that will sell and be memorable. These jingles nailed it; like the brand or not, you know the jingle. You find it annoying, you find it endearing, you find it funny that you know one or two, or three too many. But, they stick in your brain and you can typically pull them up from your memory bank on-demand. Cheesy, funny, informative, they work. Somewhere out there, an ad agency took a chance and presented a jingle – whether sang live, or pre-recorded for the pitch, the clients nodded with approval (or disapproval). The ones that the agency star-for-the-day sold, with confidence and courage, most have lasted way past the actual brand initiative.
There are agencies constantly working their butts off to create the next big thing, or tell your story, like we do @delucchiplus. There are agencies across the country, high-fiving because they sold it! And, I bet there are some brands out there wishing they had taken a leap of faith, like their competitors may have, and said YES to the jingle. Take the jingle quiz, don’t be skirrred: pop quiz!
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