Email Marketing, Made Well

Recently, it’s come to my attention that I’m a free walking advertisement for Madewell,  J. Crew’s more fun, but sophisticated sister brand.  I’m a big believer of simplicity. If you looked in my closet, you’d see lots of black, gray, white and blue with the occasional pop of color, and there’s nothing I love more than a comfy, perfectly fitted tee with my favorite jeans. Yes, I do enjoy the occasional pattern, but preferably in the monochromatic. Some may find this boring, but I get giddy at the sight of a crisp black boyfriend blazer, or a white, black and gray condo interior on Pinterest. I love the classics with a bit of contemporary edge and there’s really no better place to shop for my wardrobe staples than at Madewell, which delivers these classic articles of high quality clothing at a reasonable price.

Besides Madewell’s aesthetic appeal, why do I keep going back? Quite simply — the highly relative email marketing campaigns. Unlike brands that offer blowout sales at the end of the season in an effort to clear inventory before the next season arrives, Madewell is careful to offer deals that are relevant to the current season. “Stay cool this summer with 30% off our leather sandals,”  — yes, please! Sorry, Free People, as much as I love you, I don’t need to stock up on those bralettes in late July. The summer will be over soon, and before I know it, I’ll be busting out my sweater collection. We’ve all heard the buzz phrase “content is king,” but as our VP of Digital Kimberly Carroll, said at a recent conference, “context is queen,” and Madewell cleverly keeps up with my seasonal context!

Madewell’s email content contains deals that I’m interested in on things that matter now, even on their new inventory. It’s a brand that sticks to the basics, but also offers trendier styles for the edgier consumer who would prefer not to break the bank, and makes it accessible throughout the entire season.  Oh, and with free shipping too!