I love Ellen DeGeneres. She totally gets it.
“It” being the importance of a good selfie. I mean, let’s be honest here….it is possible to have a sub-par selfie. The correct angle, appropriate filter, witty caption and number of relevant hashtags TOTALLY matter. Is it a solo selfie? Or is it a group selfie with multiple celebrities that will end up being shared on Twitter, temporarily crashing it and becoming the most retweeted photo…ever? Yea, that can happen too (atta girl, Ellen!).
Realistically though, that probably isn’t your ultimate goal right? (And it doesn’t need to be!)
Unless you’re a brand. No wait, especially if you’re a brand!
I’ve got a bone to pick, guys. First, let’s define the brand equivalent of a #selfie as a snapshot that displays the brand personality — a brand “self-portrait” that shows creativity or at the very least captures what the brand stands for at a quick glance and encourages engagement of some sort. Like it, repost it, lol at it, whatever’s applicable! You know a brand has mastered the selfie when you peruse their Instagram page and don’t have to think too hard about their photographs to understand what the brand’s about. Fair? It could be re-shared fan content. It could be photos of merchandise, places, Oreos, sneakers…whatever. The filter’s the limit.
Secondly, then, can we also agree that the bigger and badder brands should probably have engaging Instagram pages because it’s such an easily achievable task? Especially the ones that have a wealth of visual content to share? (For example, one whose brand name rhymes with Recovery? I’ll explain shortly.)
Then WHY are brands still sleeping on the value of the Selfie!? Or an active Instagram page, period?
Did your brand take part in the #SelfieOlympics? Do you realize the reach that campaign had? Samsung gets it. MasterCard get it. A few others deserve mention and recognition too (AXE, GoPro etc — see Selfie Infographic).
The underlying point is that it’s inexcusable not to leverage your content on social media in 2014, a.k.a. the year that comes after 2013: The Year of The Selfie. For example: The Discovery Channel’s official Instagram page (I could write a whole other blog post about that) should probably have more than 30 posts (Discovery Channel Canada, you’re cool). I was just hoping to find some epic Shark Week selfies or something, you know? Sorry to throw shade, Discovery…but #nofilter, #justsayin.
Whether it’s Instagram or Twitter, either get with the program or get left behind (0 likes).
(Written in tune to “#Selfie,” by the Chainsmokers)
Also See: Well Played, Ellen
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