A Letter To Domino’s

Dear Domino’s,

It has been nearly three hours since I placed an order for two large pizzas for an excited group of comrades about to watch the U.S. versus Germany World Cup Game.

Sadly, three hours have come and gone, and there is still no mouth-watering pizza in our bellies. The hunger pains are nearly as bad as the pain of defeat from Germany.

As a marketing professional, I was excited to find your Domino’s tracker after placing my order. How ingenious of you to entertain me with a pizza delivery phase funnel that includes watching my pizza be prepped, baked, quality checked and delivered! We all especially enjoyed the beach theme with the talking parrot.

However, after three hours of waiting, I’ve now become very HANGRY. No call. No email. No note saying “we’re a little behind schedule due to the World Cup.” How dare you tease with our emotions. This party is now a bust, and not even your awesome app can save it.

I’ve tried calling. Busy signal. Think of how cold our pizza going to be!

Domino’s, I am sad to say that I had high hopes for you. You were creative and fun. And now, you haven’t followed through on your brand promise. That’s a marketing 101 no-no.

Maybe next time, Domino’s. Maybe next time.