Great PR isn’t all about press releases. In reality, successful public relations is the result of combining paid, earned, owned and shared media strategies to generate relevant content, build brand buzz and secure coverage in outlets targeted to your audience, whether it be the local news, Saturday Night Live, a mainstream magazine or even an Instagram account with the right following.
Earned media specifically is what many people think of when they think about traditional digital PR and PR consulting and includes managing relationships with members of the media, crafting newsworthy pitches and hooks around your brand, and reaching out to traditional outlets and digital platforms to request coverage when the time is right. This may also involve writing and distributing press releases to spark interest with a broader group of reporters and editors, as well as recruiting and managing networks of paid bloggers and writers to cover topics aligned with their brands and followers. Our PR services include: