Would You Trust A Teenager To Produce Your Brand Video?

Would you trust a 14-year-old to make a commercial for your brand? Probably not. The logical plan would be to hire experienced professionals who can produce creative, compelling content. But would it really be a risk to put the fate of your brand in a child’s hands? A recent article published on Adweek will make you think twice before doubting their young, creative minds.

Lily Walsh, a 14-year-old from Los Angeles, created a 30-second commercial for Smarty Pants Vitamins. She currently works at Adolescents, a production company that develops and represents 13- to 25-year-old directors that create advertisements and music videos. Walsh was chosen by Adolescents and Smarty Pants to create a video about the brand.

The vice president Clay Nicolas created a broad creative brief that focused on the values of Smarty Pants. From simple key words, Walsh developed ideas for scenes and worked with her Smarty Pants crew to create a script and shot list. It only took the team two days to film with the help of an adult cinematographer who assisted Walsh with visuals, equipment and technical points.

Her commercial is only shown online, but it has the quality to be aired on TV. In just 30 seconds, Walsh captured the simplicity, innocence and beauty of childhood. The idea behind her commercial illustrates the importance of healthy living and good nutrition that illuminate the brand values of Smarty Pants Vitamins.

Young director Lily Walsh on the set of the Smart Pants video shoot.