Paperless Post is a brand I admire because they exude simplicity. Rather than explain their service with lengthy descriptions (which are essentially sales pitches), they tell their story almost entirely with their stunning, crisp visuals. They embody the notion that a great product sells itself. Or in layman’s terms, “if you’ve got it, flaunt it.”
This doesn’t mean all websites should be entirely visual. Not at all – I love words! Rather, it’s a reminder that when it comes to good brands, less is usually more. If you have something to offer, take a chance and let your customer find that out for himself or herself. Try less selling and more showing.
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Brands we admire, Paperless