Last week, Snapchat opened the door for brands without gigantic budgets (and ordinary people like you and I) to be able to schedule and place custom geofilters within their app. In the past, sponsored content on Snapchat was reserved for those big brands with an extra $100,000 lying around.
Now, anyone can play without breaking the bank, and you can do so for seemingly any location and occasion, as long as your geofenced area is less than 5 million square feet.
An early example is IHOP, who has already paid for custom geofilters at all of their locations, so when customers go to snap their Banana, Peanut Butter & Chocolate Double Dipped Brioche French Toast, they can place a branded IHOP geofilter on their snap, thus spreading brand awareness to everyone who views that snap. In order to imagine the full potential in Snapchat’s new feature, we came up with a 23 random examples of how some businesses (and individuals) could use custom geofilters:
1. To sell pancakes. It didn’t take more than a day for IHOP to jump on board.
2. Give guests at your wedding a custom geofilter to help celebrate and capture moments.
3. Virtually crash an event you weren’t invited to, like The Oscars.
4. Imagine promoting Milk Duds via geofilter at a movie theater.
5. Get your pretzel brand in front of beer drinkers at a beer festival.
6. Dog shelters can create a filter that includes a message about the importance of rescuing.
7. Advertise ear plugs at the country’s best concert venues.
8. Promote the importance of drinking water at the finish line of the Boston Marathon.
9. Promote your agency’s culture.
10. Spread awareness of your #DCCool hashtag to visitors on the National Mall.
11. Advertise your open positions/internships on local college campuses.
12. That book would be better with a fresh latte: promote your coffee shop at the local library.
13. Advertise your pizza place for delivery at the local brewery.
14. Let users show where they’re staying with a branded hotel geofilter.
15. Advertise your healthy food brand at the local gym.
16. Promote House of Cards for people snapping in front of the White House.
17. Create branded memories from your company holiday party.
18. Give residents the option of a fun branded geofilter for your apartment building.
19. Promote your new shop or restaurant in the neighborhood.
20. Make a fun filter to advertise your pet brand at local dog parks.
21. To blast your area for a missing pet!
22. As a very special gift for your very special friend’s birthday party.
23. To feature and spread awareness of your city’s Olympic bid.
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