Last week I had the opportunity help our client Alamo Drafthouse Cinema build buzz about a fundraiser being held at its theaters by the Washington Redskins Charitable Foundation. The event, called “Movies With Morris,” invited big donors to view the film picks of the Redskins leading lineup (including running back and charity champion Alfred Morris) alongside the players themselves.
The event raised $60,000 for the “Play 60 for All” program, due in large part to the attendance of Oscar-winner Matthew McConaughey, a long-time Redskins fan (whose Just Keep Livin Foundation shares the mission of Play 60 for All). McConaughey brought his star power to Loudoun County for the evening, helping us garner press coverage from outlets including ESPN, TMZ, CBS Sports, and The Washington Post.
From a communications perspective, it was amazing to see the doors a celebrity endorsement can open. More personally, it was inspiring to see these leading men devote their time and energy to a good cause.
And of course, it was awesome that one of these tough guys chose to screen “The Lion King.”