Procter & Gamble’s feminine products brand Always recently launched a new campaign focused on changing the perception of what it means to do something “like a girl.” With more than 30 million views in less than two weeks, the … Read More
Months before the November premiere of “The Hunger Games: Mockingjay Part 1,” marketers are engaging fans with some chilling fictional PSAs from the oppressive regime of the Hunger Games universe, called The Capitol. In the midst of a rebellion … Read More
Who loves free merchandise? That’s easy, absolutely everybody does. Anything with the word “free” would make anyone’s head turn. Old Navy knew that and capitalized on it this year through social media to boost excitement and awareness of … Read More
Would you trust a 14-year-old to make a commercial for your brand? Probably not. The logical plan would be to hire experienced professionals who can produce creative, compelling content. But would it really be a risk to put the … Read More
