The launch of a handful of high-profile presidential campaigns in the last five months has given way to a noteworthy trend: Instagram appears positioned to be the most contested platform of the 2016 election cycle.
The political movement towards social isn’t new: Both Hillary Clinton and Barack Obama launched their 2008 campaigns on social media sites (moves seen as cutting-edge at the time), and Obama went on to claim an historic underdog victory over Clinton through a social-driven grassroots campaign. The medium’s role in politics has grown remarkably since: For perspective, in 2008, Obama’s victory Tweet was retweeted 157 times, while in 2012 a similar post was retweeted more than 800,000 times [Washington Post].
Given the evolving nature of campaign communications, it isn’t surprising to see other platforms like Instagram enter the fray. Still, it’s fascinating to see the extent of its political adoption. Here are a couple notable examples:
Why all the fuss over Instagram, and what does this bode for its future?