In January, Salesforce Marketing Cloud released its ‘Social.com Advertising Benchmark’ report. As someone who is getting back into social advertising, after about a year and half away from the game, I found the report very informative and a worthwhile read. It’s a great snapshot of how social advertising has progressed over the past year, and where it appears to be heading (mobile!). The report also covers the trends for each of the major social advertising platforms (Facebook, Twitter and LinkedIn), and highlights some of their new product offerings and the impacts that they’ve had thus far. The benchmark data that the report provides could be really useful as talking points with clients as well.
After I read through the report, I was left with a couple of tangible takeaways that I’d recommend most practitioners keep in mind:
It’s better to target both mobile and desktop users simultaneously through Facebook Ads.
Promoted Tweets > Promoted Accounts
To summarize: promoted tweets are generally a more efficient use of your money, and a better way to engage audiences.
(Photo: “Black Styled Office From Above” by Viktor Hanacek via picjumbo.com)
Posted By
Eric Jessell
Categories
Digital Marketing, Plus Points, Social Media
Tags
Social media advertising