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advertising Archives - Delucchi Plus

The 50% Rule: Patagonia’s Content Adventure

Patagonia is not a clothing brand.

Last year I bought a nice winter jacket from Patagonia. Now I get a catalog in the mail (yes, print!) every month. Some people collect National Geographic. I collect Patagonia catalogs. These colorful 68-page … Read More

The Golden Age of “Viral” Branded Videos & How To Create Your Own

If you’re thinking of producing a video or series of videos for your brand to unleash on YouTube, know this:

there is no viral button.

No amount of tags or description & title optimization will get … Read More

Making a fool of myself during my first week was one of the best career moves I ever made

You know that dream you have the night before you play a big game?  Take an important test?  Go on a first date?  Or, I don’t know… start a new job, perhaps? It’s the dream where you miss … Read More

Using Data to Depict African-Americans in Advertising

Let me make this disclaimer, I’m going to try to keep this PC. When asked to write this blog I initially thought I had nothing to write about…until I turned on the TV. Then I was given … Read More