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branding Archives - Page 2 of 3 - Delucchi Plus

The Golden Age of “Viral” Branded Videos & How To Create Your Own

If you’re thinking of producing a video or series of videos for your brand to unleash on YouTube, know this:

there is no viral button.

No amount of tags or description & title optimization will get … Read More

Simple Is Always Better

I’ve been designing brand collateral for close to 20 years – yikes, I’m getting old. For most of those first 20 years, I did so with inspiration from research, the client and my own gut instincts. As of late, … Read More

Using Data to Depict African-Americans in Advertising

Let me make this disclaimer, I’m going to try to keep this PC. When asked to write this blog I initially thought I had nothing to write about…until I turned on the TV. Then I was given … Read More

Igniting Natitude: How the Washington Nationals Revitalized Their Brand, Their Team Culture, and the District’s Love for Baseball

Prior to joining Delucchi Plus as the newest production artist, I worked as a creative services intern for the Washington Nationals. It was an exciting and rewarding first chapter of my professional design career, but this internship gave me … Read More