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music Archives - Delucchi Plus

17 Mar '14

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How Social Media is Transforming the Music Festival Experience

Bonnaroo, Coachella, Firefly, Governors Ball, Lollapalooza, Ultra, Electric Daisy Carnival…

I’m sure that if I were to ask you for an example of how social media has fundamentally changed consumer behavior, none of the above events would be a … Read More

20 Feb '14

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What Have We Done to Our Songs?

I was flipping around the radio the other day and heard an ad spot that really made me sad. It used J. Geils Band “Love Stinks” for Nylabone, a dog breath-freshener. They were using the premise “oh spot, gee … Read More

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