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Spring Is Weird Archives - Delucchi Plus

Brand Voice All-Star: Gap’s #SpringIsWeird Campaign

https://www.youtube.com/watch?v=pXsVlwyolSY

Tapping into the newfound starpower of indie darling actress Jenny Slate (paired with perennial awkward-sidekick actor Paul Dano), Gap’s spring campaign represents a distinct evolution of its failed fall #DressNormal campaign. Whereas #DressNormal attempted to leverage the normcore trend … Read More