It’s not news to you that it’s important to understand the customer. But what is possible when we go beyond simple demographic research to truly understand the fabric of everydayness in our customer’s lives? This … Read More
Sometimes two great things come together to create complete and total, life-changing amazing-ness. Peanut butter and jelly. Birthdays and cake. Lazy Sunday evenings and Game of Thrones. You get the picture. Well, now two massive cultural phenomena have combined … Read More