Every once in a while I have the pleasure of learning from a brand that truly “gets it”; one that responds to and caters to consumers while deftly retaining control of its core story and directing future growth. At … Read More
While we’ve always had a hunch that getting out from behind your desk is the key ingredient to creativity, a new study from the Journal of Experimental Psychology actually proves it.
As Deborah Netburn reports in the LA Times, … Read More
We interrupt your regularly scheduled Instagram feed to bring you this announcement: Omnicom’s about to go native.
Earlier this month, AdWeek reported that the agency giant — a holding company merging with Publicis Groupe and representative of some of … Read More
It’s standard practice for fashion houses and tabloid magazines to promote celebrities’ beloved brand items, often picturing their “favorite” or “I-can’t-get-enough-of-my” couture products. But as Valentino is proving this week, not every celebrity product association is fair game for … Read More