American Girl has long been caught in a “will they/won’t they?” relationship with its own brand image — namely, whether to commit itself to a “premium” vs. “luxury” label. The company insists it is a premium brand, arguing, “no, we are not … Read More
2016 in many ways was the comeback year for podcasts, though listening has been steadily increasing since 2013. According to a study conducted by Midroll, 36% of Americans reported having ever listened to a podcast and 21% had listened … Read More
Soda Wars: Now playing in your local drugstore’s freezers.
It’s no great mystery that millennials love self-expression. The idea that their unique self can be captured in every brand interaction and demonstrated through every purchasing decision is the driving force behind … Read More
This week we welcomed guest presenter Kalani Thomas, Founder & President of Singularity Services and The Help Desk Sales, to talk to us about Presentation Skills.
Kalani, who has been in sales since age 14, began the interactive … Read More