As us Washingtonians know, the 2014 elections are over at last. We can bid adieu to the incessant back-to-back commercials slamming each other’s opponents and finally be at peace while watching our favorite shows. We can also … Read More
https://www.youtube.com/watch?v=eubWYPhcEEo
In Budweiser’s first anti-drunk driving digital video ad, “Friends are Waiting,” they use a tactic I vividly remember learning in my college course, titled “The Psychology of Learning.” The key takeaway as it relates to the ad above, is … Read More
In the past year I’ve noticed a new cult following for all-things digital fitness bracelets. Two big names in wearable activity trackers, Fitbit and Jawbone, have created bracelets that track your steps, distance and calories in addition to tracking … Read More
How did you spend your Thursday night? At a happy hour? Running around the tidal basin at sunset? I spent mine huddled around the TV watching the Scripps National Spelling Bee, and I have … Read More