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Plus Points

With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

Three Communications Strategies That Undermine Your Position

by “Vladimir Putin” (aka Logan Overstreet)

Hello Western dogs, this is your (sort of) friend President Vladimir Putin from the great, advanced country of Russia. I’ve recently been in the press a lot and have learned a little about … Read More

A Snow-pportunity for Success?

As I write this, it’s snowing outside – heavily. And while a lot of business owners are likely seeing this as a bad thing, due to less foot traffic to their brick-and-mortar stores, I see this as an opportunity … Read More

Do Jingles Work?

When my husband and I met, we realized we had a lot in common, including New Jersey roots. Early on, I caught him singing  @thefoodemporium jingle “someone made a store just for me.”  (Enjoy: food emporium 1988.) We laughed and sang … Read More

The Capital Wheel Cometh

“The Tanger Outlets, MGM, and now The Capital Wheel — in horse racing terms, I’d call that a trifecta,” said Jon Peterson Thursday afternoon. The real estate developer — Principal of The Peterson Companies — was referencing this week’s … Read More