June 23, 2015

Gearing Up For Politics In Social Media


It seems like every day lately, another person is announcing that they’re running for President. And following these announcements, the public gets to watch as their campaign strategies come to fruition.

Hilary Clinton has made it clear that she’s trying to own the political social space in more ways than one. She just recently created an Instagram account, and within the first hour she had over 10,000 followers and 1,000 likes. Kudos to her first post which showed red, white and blue pantsuits on hangers, with the caption “Hard Choices”, which is also the name of her most recent book. More so, Hillary also created “The Official Hillary 2016” playlist on Spotify, with songs like Katy Perry’s “Roar”.

Aside from Instagram and the typical Facebook and Twitter platforms, a sweet spot that nominees should also consider is Snapchat and the “My Stories” feature. This gives presidential hopefuls the opportunity to share content such as photos and videos of their everyday lives to make themselves relatable to the average user. Since this content only stays live for 24 hours before it’s deleted, it also gives nominees the opportunity to be more playful and less political.

Another powerful way to gain social recognition is to collaborate with social media content creators who already have massive followings. This is the route Obama took and it clearly helped him reach the ears of the millennial voters by holding Q&As with influential Youtube accounts who had millions of their own followers. Another incentive for collaborating with these content creators is that they can help to cross promote what you’re already promoting on your other channels to dramatically increase your political reach.

The running has only just begun, so it will be interesting to see what other routes and platforms the nominees will use to boost their campaign. At this point, it’s clear that there’s a frontrunner, but it will be a “Hard Choice” to see who can follow suit.

(Photo: Comparing iPhone 5S with iPhone 5, by Viktor Hanacek via