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Plus Points

With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

Why ‘House of Cards’ Represents the Future of TV

Tomorrow marks the arrival of the second season of House of Cards, Netflix’s outstanding political drama about the cold-blooded scheming of Congressman Frank Underwood (Kevin Spacey) and his wife Claire (Robin Wright). Although this brilliant Shakespearean tale is noteworthy … Read More

Living your brand is not always easy. Just ask CVS.

CVS Caremark announced last week that it plans to stop selling tobacco products at its stores by October of this year. This make CVS, the second-largest drugstore chain in the United States, the first national pharmacy to pull tobacco … Read More

The Cult of Craft Beer: A Lesson in Loyalty

As I write this, I’m jonesin’ to head down to Rustico (a DC area establishment) for an event they’re hosting this evening. It sounds fairly mundane, but they’re tapping a keg. They probably tap hundreds of kegs … Read More

Valentino PR Flub Proves Context is Queen

It’s standard practice for fashion houses and tabloid magazines to promote celebrities’ beloved brand items, often picturing their “favorite” or “I-can’t-get-enough-of-my” couture products. But as Valentino is proving this week, not every celebrity product association is fair game for … Read More