It’s incredible to believe that Facebook turned 10 yesterday. 10 years is a long time – a decade of statuses, wall posts, countless picture uploads, and numerous situations in which I found myself trying to figure out what a … Read More
Make Your Campaign Difficult to Ignore
Your campaign could have all the right ingredients for success — such as customized creative, an unmatchable offer and spot-on target messaging — but still have trouble attracting attention. What gives?
We all … Read More
Media sources estimate that 108.4 million people watched the Super Bowl last night. The game may not have been that entertaining, but there were some great ad spots to keep things exciting in between plays. … Read More
I can’t tell you how excited I was when I found out that P&G had created a Sochi Winter Olympics version of their “Thank you, Mom” campaign. If you’ve never seen the 2012 London Summer Olympics version, “The Best … Read More