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Plus Points

With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

What Have We Done to Our Songs?

I was flipping around the radio the other day and heard an ad spot that really made me sad. It used J. Geils Band “Love Stinks” for Nylabone, a dog breath-freshener. They were using the premise “oh spot, gee … Read More

The Tonight Show for a New Generation

What Online Engagement Means for Late Night TV

Now I must confess before I start this post, that although I am only in my mid-20s, I can barely ever stay up long enough for any late-night show. However, you … Read More

The Best of the Internet: Sochi Winter Olympics

For two weeks now, the Sochi Winter Olympics have been dominating the social media scene (read: lifetime in the digital space) and don’t expect it to let up anytime soon.

While athletes have been busy sharing behind-the-scenes photos, commentary … Read More

Three Ways Brands Can Capitalize on Holidays

In honor of Valentine’s Day and my love affair with the music app Spotify, I thought it only appropriate to write about how impressed I am with their ability to capitalize on the holiday and other events like it. … Read More