Plus Points

Broncos vs. Seahawks: The Social Bowl

Some people watch for the halftime show, others are in it for the commercials, and it seems like there are even a few people left who care about the actual game: the Super Bowl is just days away. By now … Read More

Free Yourself: The Power of the Unfollow

I recently overheard a group of women (demo: 35-44, HHI $100K+) complaining that all they ever see on social media is food. One of them noted how annoying it was that she knew exactly what her friend ate every evening … Read More

Five Basic Principles of Crisis Communication

What we can learn from Target 

I’m a Target shopper.  I just love the place.  It’s the universal destination for everything you need in your universe.

So, when it was announced that criminals had gained access to shopper’s credit … Read More

Grammys 2014: Hats off to Pharrell and Arby’s

Watching last night’s Grammy Awards as a social media addict naturally meant that I had my Twitter feed open and constantly refreshing at the same time (don’t judge, I’m looking at you, Candy Crushers and Instagram addicts!). While … Read More