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Branding Archives - Page 6 of 13 - Delucchi Plus

Emojis: Marketing’s Next Secret Weapon?

You may have experienced the moment of confusion when a friend, colleague or loved one sends a text that is just a bunch of inscrutable emojis. While you’re trying to interpret what a rainbow means next to a monkey … Read More

How Sanrio Stays Relevant, No Matter How Old We Are

Once upon a time, I was that eight year old dragging my mom into the Sanrio store in the mall, asking for every kind of pen, pencil case and accessory possible. Now I’m not going to lie, if I see … Read More

The Conversation That Launched the $10M Glossier Brand

As a content marketing agency, we’re interested in brand success stories and in seeing how brands connect with audiences. Using the power of a good story, former vogue staffer Emily Weiss launched a beauty blog called Into the Gloss in … Read More

Marketing Engagement: A Strategy on a Zero Budget

The Ice Bucket Challenge. #NOH8. Even the 2008 presidential election.

Moments like these remind us that marketing success does not necessarily need multimillion-dollar investments, flashy marketing tools or complicated technologies. Technologies these days can allow us to market to … Read More