Scroll down your Facebook timeline for a few minutes, and you’re bound to stumble upon a 360-degree video posted by a consumer brand. It’s one of the newest and hottest trends in digital marketing after all, so get used … Read More
American Girl has long been caught in a “will they/won’t they?” relationship with its own brand image — namely, whether to commit itself to a “premium” vs. “luxury” label. The company insists it is a premium brand, arguing, “no, we are not … Read More
On the next episode of Keeping up with the Kardasians: Kim, Khloe and the gang get in trouble with the Federal Trade Commission!
Just kidding. Well, not quite.
The consumer advocacy nonprofit Truth in Advertising (TINA) recently took the … Read More
This week’s Delucchi University heard from our very own Director of Strategy and Insights, Greer Kimsey. While research and insights have been a vital part of the Delucchi Plus branding and marketing process, we’ve been refining our insights offerings … Read More