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With an insatiable appetite for building the relationship between choice and emotion, we help brands earn a spot in consumers’ lives.

Delucchi U: Utilizing Mindfulness in the Workplace

Feeling tense? Do you even feel that you can’t grab hold of your thoughts long enough to fully comprehend how you are feeling or what you are doing? In the workplace, and in life, we have all been there. … Read More

The People v. Uber: Court of Online Sentiment

As a Marketing Research Analyst with Delucchi Plus at Streetsense, I investigate a client’s competitors, tap into social chatter and uncover relevant audience data to help with brand development. Outside of work, my hobbies aren’t all that different; I … Read More

The Origin, Anatomy and Implications of the “Finsta”

As a millennial on the brink of Gen Z territory, I’m a little ashamed that I didn’t know about the whole “finsta” phenomenon sooner. I mean seriously, there was a New York Times article written about it back in 2015… … Read More

What You Need to Know About Instagram Story Ads

I used to have the notion that there are two types of people in this world: those who have posted an Instagram Story and those who have not. But today, Instagram Stories have become so prevalent that most of … Read More