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Branding Archives - Page 10 of 13 - Delucchi Plus

The Cold Brew Coffee Craze: When Big Brands Go Indie

According to Mintel, cold brew coffee sales have grown 115% from 2014 to 2015. One hundred and fifteen percent! That’s a lot of coffee-curious people ditching their regular iced coffee for the once-niche menu item. If you’re completely in the … Read More

What’s In A (Building’s) Name?

After moving back to the area after several years in New York, I began my apartment search with the wide-eyed enthusiasm one only gets after methodically stalking Craigslist listings and Pinterest design inspirations. Would I have a … Read More

Visualize This: Brand Messaging Platforms

Brand messaging platforms are one of the most important components of a well-developed brand — but sometimes the most difficult element to explain. Put simply, a brand’s platform is the collection of key messages that together tell … Read More

The Social Lite: Liberate Your Brand + Revamp Your Instagram Strategy

(Source: Wendy’s Instagram)

We are currently living in a visual-obsessed generation — meaning that brands must now focus on how to create content that’s both visually appealing to their audiences and purposeful to their bottom line. The idea of visuals … Read More